Social Media Trends

When you’re building your Social Media marketing strategy, make sure you’re capitalizing on the new trends. Social Media has become a key component of marketing. But you need to have the right strategy to bring out the full potential of sites like Facebook and Twitter. Like most things in life, Social Media continues to evolve and so it’s important that you take advantage of new tactics that are working.

It could be anything from a popular hash-tag to a new photo-sharing feature. Bottom-line, it’s important to stay up-to-date on the latest trends in Social Media. This will ensure that you’re always putting your business in the best position to connect with your target audience. Here are some Social Media trends right now that you shouldn’t ignore.


This might just be the next big thing – and it comes in the form of self-destructing videos and photos. Snapchat, app with a ghost logo, has won over smartphone users everywhere, and its potential for use in marketing has blown-up.
Snapchat allows individuals to send photos and videos that automatically delete after being viewed. It’s fairly simple which makes it easy to integrate it into your social media marketing strategy. It’s important to use the app casually, just as the company had envisioned. Think about using it creatively so you can get people engaged and interested in your brand. Also, don’t forget that Snapchat allows you to use videos. This will help you convey messages that might be difficult to communicate through photos.


The climb of infographics may be surprising to some, but its benefits can’t be denied. As you look to create messages that will resonate with your target audience, include infographics. I think you’ll be surprised at how quick and often people share infographics. It’s a great way for you to reach thousands of people across the Web.


Opening your eyes and ears and really listening to your audience. In order to maintain a lasting relationship with the people you’re reaching out to, you need to keep the lines of communication open. This means not only sharing your own thoughts, links, and photos, but responding to those who connect with you.

Do you respond to everyone that engages you on Twitter? Do you reply to people who leave comments on your Facebook page? Audience engagement is so important when establishing a connection with your audience and finding out what you could be doing better. Also, this will give you the opportunity to provide more value to the content you share on Social Media.


There was and still is some skepticism surrounding Google+. But make no mistake—it’s here to stay. Google+ celebrated its third birthday, and has more people than ever using the website—roughly 300 million every month. The Social Media platform is growing and I wouldn’t bet against anything Google backs. So, find a place in your Social Media marketing strategy for Google+.


Video has changed the way people look at platforms such as Facebook and Twitter. Without video it would feel like something was missing from the website. Not having the ability to post or share a video can make it more difficult for a business to connect with its target audience.

If you have yet to adopt video marketing, it’s time to consider it. Videos can enhance blogs and your social media profile. They allow your brand to reach a new audiences and in new way. They don’t need to be long or heavily produced to make a real impact these days. Short videos with solid content can have just as big of an effect on your target audience. Instagram and Vine are being used brilliantly by businesses to humanize their brands, engage with their target audiences, and build their brand awareness.

It seems like there’s a new Social Media platform or trend to take advantage of every other week. The platforms themselves are constantly changing. For this reason, it’s becoming even more important to take the time to research trends and execute tactics to keep up with the competition.

Tracy Sage-JCL Realty


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